We research thousands of businesses and we get things wrong. Here is how to tell us, what happens next, and what a business can do if it disagrees with where it sits.
Send it through our contact form or email topchoice@eightysix.digital. Anyone can report an error. You do not have to be the business concerned.
Evidence we can check ourselves is what moves a correction along fastest. Where a claim rests only on something we cannot verify, we will say so rather than publish it.
We aim to acknowledge a correction within two working days. Straightforward fixes, such as a wrong phone number, a dead link or a changed trading name, are usually made in the same pass. Anything that needs research, such as whether a business still operates in an area, takes longer because we go and check it properly.
If we got it wrong, we fix it. Factual corrections are made directly on the page and the page's last updated date moves. We do not keep a separate public log of every small change such as a corrected phone number.
Where a correction materially changes what a page said about a business, for example removing a listing or changing a ranking, we say so in our reply to whoever raised it. If a correction means a list no longer has five names on it, we publish the shorter list rather than filling the gap for the sake of it.
A business that thinks it has been judged unfairly can write to us and we will look again. Send us what you think we missed, such as current licensing or accreditation, the areas you genuinely serve, or public reviews you believe were overlooked.
Our ranking methodology sets out what we weigh. A ranking is our editorial opinion, so a review will not always change it, but we will tell you what we decided and why. Offering payment has no effect on the outcome, and our editorial policy explains why.
A business can ask to be taken off TopChoice. Email us from an address connected to the business, tell us which pages it appears on, and we will remove it. We will confirm when it is done.
Removing a business from the editorial Top 5 is separate from any paid Spotlight placement. If you hold a placement and want that to end as well, say so and we will deal with both, in line with the terms.
We can remove a listing at our own discretion, consistent with the terms. In practice that happens where a business has stopped operating, where its details are inaccurate or misleading, where it no longer genuinely serves the area, or where we receive credible complaints about it.
For how our lists are put together in the first place, see our ranking methodology and how TopChoice works.