Get in front of homeowners who are actively comparing local businesses. A featured placement puts your business above the editorial Top 5 on the exact pages people land on when searching for your trade in your city.
As an early adopter you get 25% off: your first 6 months on the monthly plan, or your whole first year if you pay annually (which also comes with two months free every year). One featured business per trade, per location.
Early-adopter rate for your first 6 months, then $49 + GST/month. No contract, cancel any time.
$490 + GST/year, two months free versus paying monthly. Early adopters get 25% off the first year: $441 + GST, then $490 + GST/year. Prepaid for 12 months and non-refundable, cancel renewal any time.
Early-adopter pricing applies to featured spots that are currently available. There's one slot per trade, per location, so availability is limited.
Tell us a bit about your business and we'll be in touch to get you set up. Prefer email? topchoice@eightysix.digital.
TopChoice is a new and fast-growing New Zealand directory, adding trades, towns and visitors every week. Featured spots are limited to one business per trade, per location, so joining early means you lock in both the slot and the discounted early-adopter rate before demand rises, and you're already sitting above the Top 5 as your page climbs and its traffic builds. Back it early, grow with it.
Simple, transparent, and separate from our editorial rankings.
Send us your details using the form above. We'll confirm whether the featured slot for your trade and location is available.
We review featured listings before they go live to keep standards high, then add your clearly labelled placement above the Top 5.
Homeowners comparing providers in your area see your business first, for $49 + GST a month, or $490 + GST a year with two months free, and no long-term monthly contract.
Your placement is also a quality, relevant citation of your business, the kind search engines and AI tools increasingly look for.
TopChoice pages are built to be found, and to be quoted. Every trade and location page is indexed, marked up with structured data, and written in the answer-first format that modern search and AI tools favour. When your business sits on one of those pages, you share in that visibility. Here is how that helps across the three ways people now discover local businesses.
You gain a relevant, contextual link from a page about your exact trade in your exact city, for example "Top 5 builders in Auckland". Topically and locally relevant links, plus consistent business citations, are well-established signals that support local search visibility, on top of the referral traffic from people clicking straight through to your site.
Tools like Google AI Overviews, ChatGPT and Perplexity build their answers from structured, trustworthy sources. Our pages use schema markup, FAQ data and answer-first Top 5 summaries, exactly the format these engines draw on, which makes your business easier to surface when someone asks "who are the best [trade] in [city]".
Generative AI tends to recommend businesses it sees referenced consistently across credible sources. A clear, structured listing of your name, location and specialty on a curated New Zealand directory is one more reliable reference these models can learn from and repeat when they generate local recommendations.
A note on honesty: no one can promise a specific ranking, or that any AI tool will name your business, the search and AI landscape shifts constantly. What a TopChoice placement gives you is a genuine, relevant, well-structured citation working quietly in your favour across all three, on top of the direct clicks and calls it sends you.
Reviews and star ratings are coming to Featured TopChoice listings. Real feedback from real customers, working for you around the clock.
Your customers will be able to leave reviews directly on your featured listing, so your reputation lives right where people are choosing who to call.
A clear star rating reassures prospective customers before they even get in touch. It is the social proof that turns a maybe into an enquiry.
Star ratings shown on your listing can help you catch the eye in search results, so your business stands out from those without them.
What a featured placement delivers, and how to measure it.
Your featured placement does one job, and does it well: it puts your business in front of homeowners who are already looking for a tradesperson in your area, and makes it effortless for them to call you or visit your website. That's what we deliver, qualified visibility, measured in website visits and call clicks.
What happens after that click is where the work is won, and a lot of it comes down to you. We can put a motivated, ready-to-act homeowner on your phone or your website, but whether they become a paying job depends on things outside our control:
These are the things that consistently turn interest into booked work. We handle the visibility; converting it is a partnership.
A featured placement is a slow-burn channel: the traffic to your page builds as it climbs the rankings, so it's best judged over a season, not a week or two. That's exactly what the discounted 6-month early-adopter rate is for, a proper-length, low-risk trial. And the economics are forgiving: at $49 + GST a month, that's $588 a year, about $1.60 a day, and you don't need a new job every month for that to stack up. For most trades, a single decent job pays for the entire year several times over. If your placement brings in even three or four jobs across twelve months, the return speaks for itself.
One fence, one reroof, one bathroom, and the year's already paid for.
Two simple ways to see what your placement is actually bringing in.
Your placement links straight to your website, so the visits it sends show up in Google Analytics as referral traffic from topchoice.co.nz. Set your call button and contact form up as events or conversions and you can see exactly how many visits, calls and enquiries the placement drives each month.
The simplest method of all: ask every new caller or enquiry "how did you hear about us?" and keep a quick tally. It takes a second, and it captures the phone calls and word of mouth that analytics can't see, giving you the full picture alongside the numbers.
A note on expectations: TopChoice generates qualified visibility, website visits and call clicks from people researching trusted local trades. We don't sell leads, and we can't guarantee a specific number of leads or jobs, because that final step depends on factors we don't control, whether calls are answered, enquiries are followed up, and how your own website and quotes perform. What we can promise is a prominent, clearly-labelled placement in front of a relevant local audience, researched and maintained by our team.
No. Featured placements are clearly labelled and sit above the editorial Top 5. They never influence which businesses appear in the Top 5 or in what order, keeping our recommendations trustworthy.
A featured placement is $49 + GST per month, or $490 + GST per year if you pay annually (two months free). The monthly plan has no contract and can be cancelled any time; the annual plan is prepaid for 12 months. There's one featured slot per trade, per location, so availability is limited.
Yes, an early-adopter reward for backing TopChoice while we build out your area. You get 25% off: on the monthly plan that's your first 6 months at $36.75 + GST instead of $49, then the standard $49 + GST. On the annual plan it's 25% off your first year, $441 + GST instead of $490, then $490 + GST per year. The early-adopter discount applies to featured spots that are currently available.
Yes. Paying annually is $490 + GST per year, which works out at two months free compared with monthly, and early adopters get 25% off the first year ($441 + GST). Annual plans are prepaid for 12 months and non-refundable, but you can cancel renewal at any time, so you are never locked in beyond the year you have paid for.
Featured placements are offered to established local businesses that meet our editorial standards. All featured listings are reviewed before being accepted.
Because we only feature one business per trade per location, slots can sell out. Enquire and we'll let you know if it's available or add you to the waitlist for when it opens up.
