Review Guidelines

What makes a genuine review

• Reviews must describe a genuine, first-hand experience with the business.
• You must provide a working email address when you submit a review, since we may need to contact you about it.
• We may ask you for reasonable evidence to support a review (for example, an invoice, a booking confirmation, or photos). Any evidence and your private contact details are used only to check the review and are never published.
• If your review was incentivised in any way (a discount, free work, or anything else offered in exchange for leaving it), you must disclose that in the review itself.

How checking works

Every review is checked by a person before it's published. We may reply to your acknowledgement email to confirm you submitted it, or reach out separately if we need more information. Submitting a review does not guarantee it will be published, and it won't appear immediately. See our full moderation approach if you're curious how this works behind the scenes.

The business being reviewed doesn't get a veto

Businesses cannot approve or reject a review about them, including negative ones. Genuine negative reviews are allowed and will be published if they meet these guidelines. A business can dispute a review or ask us to investigate it, and we'll look into it, but disagreement alone isn't grounds for removal.

What gets a review declined or removed

We may decline or remove a review that:

• Contains threats, hate speech, or harassment.
• Isn't actually about the business or the service received.
• Includes someone else's private personal information.
• Is spam, or clearly not a genuine customer experience.
• Comes from someone with a conflict of interest (a competitor, an employee reviewing their own employer, and similar).
• Makes a serious allegation (for example, of illegal conduct) that isn't supported by anything we can check.

We may lightly edit a published review's formatting, or remove private information from it, but we won't materially change what you were saying.

Reviews stay published even if a Featured placement ends

A genuine, published review isn't taken down just because the business stops paying for a Featured placement. Its profile page, and any reviews already published on it, stay live. See our Privacy & Disclaimer for how we handle your information more broadly.